25 years in built environment marketing strategically many
advising leading firms.

Who I am.

I’m Ayo Abbas, an award-winning strategic marketing consultant who specialises in working with construction and built environment firms. Since 2020, I've worked with 5 of the top 10 UK engineering firms according to Building Magazine's top consultant's list.

I'm Ayo Abbas, founder of Abbas Marketing. I work with senior leaders including marketers at both large and small architecture, engineering, and construction firms who want marketing to drive real business growth.

My clients have doubled revenue, entered new markets, and won work on some of the UK's most significant projects around the world. Since 2020, I've worked with five of the top ten global engineering consultancies.

Whether you want to profile your work on a major scheme, enter a new market, get closer to your existing customer base or launch a totally new tech product or service - I’ll come up with the pragmatic marketing strategies and ideas that’ll help you exceed your goals.

Who I work with

I work with established built environment firms who reach a point where they know they need to make a change.
It could be that you’re looking to reposition, grow, or bring more rigour to how they go to market..
That includes senior leaders who want a strategic thinking partner, and marketing teams
who need someone who understands both the sector and what good looks like.
I work with firms across the UK and internationally, in-person and remotely.

I’m a big advocate for the importance of community and am aharing industry specific best practice marketing. I am also a fellow of the RSA (The Royal Society for Arts, Manufactures and Commerce) and a member of the London Society. And in 2023 I had the honour of being a judge for the RIBA London Region Awards.

Outcomes.

Firms I've worked with have:

Grown from £31m to £61m turnover
Won over £2bn in project work
Launched into new markets and repositioned for higher-value clients
Built internal marketing capability that lasts beyond our time working together

How I work

I offer strategic consultancy, advisory, training, and speaking — depending on what your firm actually needs.

For some clients that's a focused strategy engagement. For others it's ongoing advisory as a senior thinking partner. For marketing teams and founders, I run training programmes and masterclasses — live, online, and increasingly in structured digital formats.

Every engagement starts with understanding your situation properly before recommending anything

Clients.

Awards.

Digital Woman of the Year 2022 - Overall Winner

Archiboo Shortlist 2022 - Cundall Best Consultant website

My services cover three broad areas:

Marketing strategy and planning

Content creation and campaigns

Outline of a loudspeaker with sound waves emitting from it on a dark blue background.

Speaking and training

SERVICES

Proven expertise and industry specific knowledge.

I’ve worked for a range of companies, large and small, national and international, established and start-up. From major construction companies like Mace or engineering giants like Arup and Ramboll as well as smaller companies such as Cemento and Conisbee.

I've spent 25 years working in and around the built environment, in-house, agency-side, and as an independent consultant. I know how these firms are structured, how decisions get made, and what marketing approaches actually work in long-cycle, relationship-driven markets.

I'm a Non-Executive Director at ReLondon and Make An Impact CIC. I host The Built Environment Marketing Show podcast, approaching its 100th episode. In 2022 I was named Digital Woman of the Year.

I believe in the power of good ideas and that companies don’t need big budgets to make an impact. In fact, good ideas and top-notch implementation is really what makes things fly. See examples of my work here.

I'm based in the UK and work with firms globally.F ind out more about my experience or even better drop me a line directly via email ayo@abbasmarketing.com

What people are saying.

“Ayo is a true integrated marketing and communications talent. She is adept at strategy, fluent in the built environment sector and can be relied upon to build effective campaigns.”

Cath Green, former Marketing Director, Mace

“Ayo worked with us on the copy for our new industrial-focused website. She was able to listen to what we wanted and work with us to create short succinct text that encapsulates the key messages we want to get across to our clients.”

Hasan Dikme, Managing Director, Stonna Limited

Frequently asked questions

DescripI focus on marketing as a business growth driver, not just tactics. While others might suggest "more social media posts," I ask: "What business outcomes do you need?" Then I create integrated strategies that align marketing with your growth objectives, whether that's entering new markets, repositioning for higher-value clients, or doubling revenue.
Having worked with 5 of the UK's top 10 engineering firms and countless other firms in the industry, I understand your unique challenges - long sales cycles, complex procurement processes, and technical audiences. I speak your language and know how to translate technical expertise into compelling client-focused messaging that wins work.
The bulk of my work is with established firms ready for strategic transformation. My sweet spot is companies with £3K-£20k marketing budgets who want board-level strategic thinking, not just implementation. I also provide strategic guidance to smaller practice who need clear direction on growth.
Through business outcomes, not vanity metrics. Recent results include doubling a consultancy's UK turnover from £31m to £62m, and creating strategies that generate measurable ROI. I focus on metrics that matter to your bottom line so more meetings, proposals secured and getting in front of a tight target list. Focusing on measurement that shows the needle is moving forward.
Absolutely. I provide fractional CMO services and sit on boards as a Non-Executive Director. I'm comfortable operating at director level, contributing to strategic business decisions beyond just marketing.