Turning your expertise into strategic marketing that actively helps win you more of the work you want
Built environment marketing services including strategy, content creation, speaking and training.
A creatively technical marketer.
I’m Ayo Abbas, an award-winning built environment marketing consultant with over 23 years’ experience working across the construction industry. I’ve worked for major firms including Arup, Mace, McLaren Construction and WSP and small firms like Minimass, Stylib and Cemento developing strategy, content and campaigns.
As a digitally-led marketer, I recognise the power of bringing online and offline marketing approaches together to get strong business results. I am a built environment industry geek so I talk your language and recommend solutions that work in our industry context. I don’t believe marketing is a mythical dark art so using simple everyday language to get things across is something I’m known for.
Client case studies.
New website development and content
ATPA Architects
Marketing strategy
and planning.
Strategy and planning are easily overlooked with businesses rushing to the tactics of doing. I’ll work with you on your strategy & planning to articulate and bring your vision to life and plot the steps to get you there.
What I do.
Content creation
and campaigns.
I'll work with you to Identify the themes, topics and messages that you want to convey to your target audience. Then create compelling content and campaigns that resonates with them and meets your goals.
Speaking, training and mentoring.
If you’re after a dynamic speaker or trainer or who is well-versed in the built environment, then I’m the person for you. I’ll work with you to create a brief and deliver high-quality experiences to inspire your audience.
Who.
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“Ayo worked with me to launch my executive search and recruitment agency Curio. She created a marketing plan and content strategy relevant to my architectural target audience. I’ve had positive feedback from industry peers. Her work has given me a wider social media presence, generated new clients and given me a business development approach where inbound opportunities come to me directly."
Hazel Whittaker, Director, Curio
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“Ayo's ability to put our product in an industry context and dwell on our emerging value proposition. Our discussions around processes and changes happening in the market have had a direct effect on our ability to communicate our product to our target audience, thus supporting our sales and investment operation."
Noam Naveh, CEO and Co-founder, Stylib
What's your biggest marketing priority?
Business outcomes.
Your marketing objectives aren’t supporting your business ones. I help clients connect marketing to your desired business results & objectives, rather than superfluous likes.
Become the go-to expert.
Being a thought leader who clients trust is an enviable and profitable position. I work with clients to understand your strengths, overlay the market opportunities and develop a roadmap to get you visible
Fresh ideas.
If what you’ve always done marketing wise is no longer working, I work with many firms to review your approach and provide pragmatic suggestions of new marketing ideas that will get you better results.
Built environment marketing leaders podcast.
The Built Environment Marketing Show is my bi-weekly podcast that was lauched in July 2020. The show has been downloaded over 18,000 times, showcasing industry voices sharing their marketing experiences and tips. Featured practices include FCB Studios, Make Architects, Hoare Lea, Mace, Arup, and Perkins&Will.
As seen in.
Latest news.
Join our third Creatives Like Us event on Thursday October 16th.
We're back! Our next Creatives Like Us event on October 16th is now live!
Creatives Like Us is a high-energy workshop series and community for Black and Brown business owners and freelancers, blending knowledge sharing with practical creativity.
After our highly commended events in June and February, we knew we had to do it again.
Thoughts.
Check me out on Instagram.
